Publication detail

Digitalization as an enabler of business model dynamics

TESAŘOVÁ, M. KRMELA, A. ŠIMBEROVÁ, I.

Original Title

Digitalization as an enabler of business model dynamics

Type

conference paper

Language

English

Original Abstract

The purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.

Keywords

Customer relationship management, Digitalization, Business Model Dynamics, Manufacturing Companies, B2B

Authors

TESAŘOVÁ, M.; KRMELA, A.; ŠIMBEROVÁ, I.

Released

9. 6. 2020

Publisher

VGTU Press

Location

Vilnius, Lithuania

ISBN

978-609-476-231-4

Book

11th International Scientific Conference "Business and Management 2020" May 7-8, 2020, Vilniums, LITHUANIA

ISBN

2029-929X

Periodical

International Scientific Conference "Business and Management"

State

Republic of Lithuania

Pages from

73

Pages to

83

Pages count

11

URL

http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562

Full text in the Digital Library

http://hdl.handle.net/11012/193367

BibTex

@inproceedings{BUT163865,
  author="Mariana {Tesařová} and Aleš {Krmela} and Iveta {Šimberová}",
  title="Digitalization as an enabler of business model dynamics",
  booktitle="11th International Scientific Conference {"}Business and Management 2020{"} May 7-8, 2020, Vilniums, LITHUANIA",
  year="2020",
  journal="International Scientific Conference {"}Business and Management{"}",
  pages="73--83",
  publisher="VGTU Press",
  address="Vilnius, Lithuania",
  doi="10.3846/bm.2020.562",
  isbn="978-609-476-231-4",
  issn="2029-929X",
  url="http://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562"
}